The Conversion Hacker Academy

Get your conversion certification

Learn from Jörg Dennis Krüger, The Conversion Hacker®. 18+ years of experience. EUR 210M+ in added revenue from real A/B tests. Sign up for free, get started, get certified.

Coming soon: European Digital Credential (Europass): verifiable EU-wide

Start your free certification How the certification works

18+ yearsExperienceEUR 210M+Added revenueFreePrice

The real Academy interface: the GA4 module as a decision-maker tool

Your instructor

The Conversion Hacker®

The Academy is led by Jörg Dennis Krüger, The Conversion Hacker®, a multiple Golden Stevie Award winner and author of the specialist books "Web Content managen" and "Conversion Boosting mit Website Testing", as well as another book on conversion optimization. His thinkCONVERSION® methodology has been proven in over a hundred projects and has generated real revenue in the hundreds of millions.

This Academy passes on knowledge from real practice: no fluff, no internal jargon, with testable hypotheses and measurable results.

EUR 210Mrevenue optimized in real A/B tests

Golden Steviemultiple award winner

thinkCONVERSION®systematic CRO methodology

BooksWeb Content managen · Conversion Boosting mit Website Testing

Track record

Numbers that convince

The Academy is built on real experience from A/B tests and conversion projects, not ivory-tower theory.

EUR 210Mrevenue optimized in real A/B tests and conversion projects

91hands-on modules across the Academy courses

43 htotal learning time across all courses

Golden Steviemultiple award winner for conversion optimization

Benefits

Why the Academy works

No endless course frustration. A clear methodology, proven practical knowledge, results you can apply right away.

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Certified knowledge

Complete a track, pass the final exam, and receive an official JDKRUEGER certificate as a PDF, ready for LinkedIn.

∞

Unlimited access

Once your account is confirmed, you can repeat every course as often as you like, including updates.

⏱

Flexible learning

Short modules with audio, slides, and transcript. Learn on your way to work, between meetings, or in the evening.

Course tracks

Hands-on tracks for e-commerce decision-makers

Start all tracks for free

Every track builds on real conversion principles, phrased as testable hypotheses and explained through examples. 91 modules in total, approx. 43 hours.

5 modules · Basics

eCommerce Fundamentals

From business model to online shop canvas. Clarity over busywork.

⏱ 140 min Explore track →

8 modules · Specialist

A/B Testing Mastery

Understand, measure, and scale. No statistics degree required.

⏱ 220 min Explore track →

10 modules · Expert

eCommerce Conversion Optimization

Solve the 70% Problem and grow your shop systematically.

⏱ 305 min Explore track →

9 modules · Expert

Landing Page & Funnel Optimization

From click to purchase. No distractions.

⏱ 270 min Explore track →

4 modules · Basics

Mobile-First CRO

The most underrated growth lever in e-commerce.

⏱ 110 min Explore track →

7 modules · Specialist

Data-Driven Decision Making

From the right metrics to a data-backed 90-day plan.

⏱ 175 min Explore track →

5 modules · Basics

Checkout & Cart Recovery

Rescue carts, build trust, protect revenue.

⏱ 150 min Explore track →

4 modules · Basics

Conversion Foundations

The fundamentals that come before tactics.

⏱ 120 min Explore track →

6 modules · Specialist

UX & User Research for E-Commerce

Understand what customers actually experience, and turn those insights into a test plan.

⏱ 180 min Explore track →

5 modules · Basics

Pricing & Offer Psychology

Structure your prices and offers so customers are happy to spend more.

⏱ 150 min Explore track →

7 modules · Specialist

Email & CRM Automation for Shops

More revenue from the inbox, through automated, relevant customer relationships.

⏱ 180 min Explore track →

5 modules · Basics

AI-Assisted CRO

Use AI as a CRO accelerator without losing quality or accountability.

⏱ 150 min Explore track →

4 modules · Basics

Google Analytics 4 for CRO

Use GA4 as a decision-making tool. Read the data, spot the levers, form hypotheses.

⏱ 100 min Explore track →

4 modules · Basics

Google Tag Manager for CRO

Run GTM as a CRO accelerator without having to build tags yourself.

⏱ 100 min Explore track →

4 modules · Basics

Microsoft Clarity for CRO

Understand qualitative behavioral data and turn it into a systematic testing pipeline.

⏱ 100 min Explore track →

4 modules · Basics

CRO & GDPR

Turn data privacy into a competitive advantage in the DACH market, not a roadblock.

⏱ 100 min Explore track →

Certification paths

From the basics to expert

Build your knowledge layer by layer. Every completed certificate is a verifiable career asset.

1 trackCRO-
Practitioner

→

3 tracksCRO-
Specialist

→

6 tracksCRO-
Manager

→

AllCRO-
Leader

Every track concludes with a verified certificate. Combine multiple tracks to build up your tier title.

Your career asset

How to get your certificate

Get your certificate in four steps. Transparent, free, verifiable.

Create an accountConfirm your email. Then you have full access. Free.

→

Complete a trackPick your track. Learn the methodology. Pass the exam.

→

Receive your certificateA PDF with your name, track, and date. Public verify ID.

→

Boost your careerReady for LinkedIn and XING. Show what you can do.

Start the track now Example track

Coming soon: verifiable EU-wide

🏆

Certificate: Conversion Optimizer

John Doe · issued by JDKRUEGER&CO

Coming soon

Verified EU credentials

We are getting your certificate ready for Europe: soon it will also be issued as a European Digital Credential (Europass). That means tamper-proof issuance, an eIDAS seal, and automatic verification via the EU's Europass viewer. Your certificate and your public verify ID are, of course, already available today.

Tamper-proof issuance with an eIDAS seal

Automatically verifiable EU-wide via the Europass viewer

LinkedIn-ready: use it directly on your profile

How it works

Better conversion in 3 steps

Learn

Short modules with audio, slides, and transcript, on your way to work or between meetings.

Test

Every lesson shows you how to phrase a hypothesis and test it with a clean 50/50 split.

Apply

Only adopt the changes that demonstrably bring more revenue per visitor in your shop.

Your certificate. Your proof.

Free account. Instant access to the introduction. All further modules after email confirmation.

Start for free now

FAQ

Frequently asked questions

Yes. Complete all modules of a track and pass the final exam, and you will receive a PDF certificate you can share on LinkedIn.

You receive a high-quality PDF plus a public certificate page with a unique ID. Both are LinkedIn-ready and can be shared via link.

Yes. The certificate is designed for LinkedIn's add-to-profile format and can be embedded in XING profiles just as easily.

The certificate attests to hands-on, field-tested conversion methodology at JDKRUEGER level. It is not a state-recognized degree, but it is a concrete career asset in e-commerce.

Yes, that is in the works. Soon we will also issue certificates as a European Digital Credential (Europass, the EU standard). They will then be tamper-proof, eIDAS-sealed, and automatically verifiable across the EU. Today you already get the PDF certificate, the public verify ID, and the LinkedIn integration.

Yes. Access to the Academy is free. Create an account, confirm your email, and start the first track.

Every track shows its total learning time. Across all Academy courses, that adds up to about 43 hours spread over 91 modules. You are free to set your own pace.

The modules are deliberately compact. The real duration varies between roughly 20 and 120 minutes of total learning time per module, including audio, exercise, and quiz.

Your access does not expire. You can revisit the content anytime, including all future updates we make.

We offer special Academy packages for teams and companies. Just drop us a line via the contact form or at hallo@jdk.de.

JDKRUEGER is not an agency. We run a Conversion Operating System with 9 engines, from the first analysis to the rolled-out winner. You pay no hourly rate and no retainer: you pay 10% of the proven added revenue.

You pay 0 euros setup and no monthly fees. Our fee is 10% of the proven added revenue, measured as a direct A/B test comparison between control and variant. Costs only arise once the variant actually generates more revenue.

We work with e-commerce shops generating at least 100,000 euros in monthly net revenue, prioritized from 300,000 euros/month. The model works with Shopify, WooCommerce, Magento, Shopware, and other shop systems, but not with pure marketplaces without their own shop.

Within 14 days we implement our system, launch the first optimizations, and show measurable results. After that, you decide: a success-based partnership or walk away at no cost.