Google Analytics 4 for CROFree course with certificate
After this course you derive decisions and test hypotheses from GA4 data.
- 4 lessons
- 95 min
- 0 €
No credit card, no subscription.
- Run GA4 in leadership
- Audit tracking
- Derive hypotheses
What you will be able to do after this course
- Use GA4 as a strategic steering instrument
- Check the five mandatory e-commerce events with parameters
- Derive testable hypotheses from GA4 data
- Buy and control analytics reporting work
Who this course is for
For you if
- You work with an online shop or its marketing and want measurable results.
- You want to work on conversion systematically instead of copying individual tactics.
Not for you if
- You are looking for a how-to for a single tool.
4 lessons, 95 minutes
Every lesson has its real duration and ends with a quiz.The Right Metrics for CRO Decision-Makers
From GA4 Data to Test Hypotheses
GA4 Reporting: How to Buy and Manage It
After all quizzes and the final exam you receive the certificate as a PDF.
Jörg Dennis Krüger

Founder, JDKRUEGER&CO · Der Conversion Hacker®
Jörg Dennis Krüger has been optimising online shops for revenue since 2006. This course contains the approach his team tests and measures with for clients every day.
- EUR 210m+Additional revenue for clients since 2012
- since 2006in conversion optimisation
- Stevie® Goldmultiple award winner
Use GA4 as a decision-making tool. Read the data, spot the levers, form hypotheses
Was der Kurs behandelt
Learn to use Google Analytics 4 from a decision-maker's perspective: the right metrics, meaningful segments, hypotheses drawn from data, and reporting that actually gets used.
Frequently asked questions
What does the course cost?
Nothing. Course, quizzes and certificate are free.
How long does the course take?
4 lessons totalling 95 minutes. You learn at your own pace and resume where you left off.
Do I need prior knowledge?
Basic online-marketing knowledge is enough.
How do I get the certificate?
Every lesson ends with a quiz. Pass all quizzes and the final exam to receive the "Google Analytics 4 for CRO" certificate as a PDF.
Who is behind the Academy?
Jörg Dennis Krüger and JDKRUEGER&CO. The Academy contains the approach the team has used to optimise online shops for years.
Does the course apply to my shop system?
The principles apply to any shop system. You work with page types and metrics every shop has.
Lesson 1 takes 25 minutes.
Afterwards your numbers carry the decisions.
