Google Analytics 4 for CRO
Use GA4 as a decision-making tool. Read the data, spot the levers, form hypotheses.
What you will learn in this track
Learn to use Google Analytics 4 from a decision-maker's perspective: the right metrics, meaningful segments, hypotheses drawn from data, and reporting that actually gets used.
- After completing this module, you'll be able to use GA4 as a strategic management tool: instead of vague questions like "How's the shop doing?" you'll ask targeted diagnostic questions about funnel gaps, underperforming segments, and traffic quality, and you'll expect segmented, action-oriented answers from your team without having to build the reports yourself.
- After completing this module, you'll be able to define a lean set of five decision-relevant GA4 metrics for your shop, consciously filter out vanity metrics, and use revenue per user as a segmented primary metric - rather than letting traffic and session numbers lead you astray.
- By the end of this module, you'll be able to take a striking GA4 pattern - a device gap, a traffic source discrepancy, or a funnel drop-off - and turn it into a testable hypothesis in the form of "If… then… because…", then prioritize it using ICE (Impact, Confidence, Ease) so your team tests the most economically valuable idea first.
- After completing this module, you'll be able to actively manage GA4 reporting as a service: you check every report for a clear question, a maximum of five segmented metrics, and a concrete recommendation - you reject data dumps that don't lead anywhere, and you establish the right cadences (daily alerts only, a weekly focus, monthly strategic context).
Modules at a glance
GA4 as a Decision-Making Tool
After completing this module, you'll be able to use GA4 as a strategic management tool: instead of vague questions like "How's the shop doing?" you'll ask targeted diagnostic questions about funnel gaps, underperforming segments, and traffic quality, and you'll expect segmented, action-oriented answers from your team without having to build the reports yourself.
The Right Metrics for CRO Decision-Makers
After completing this module, you'll be able to define a lean set of five decision-relevant GA4 metrics for your shop, consciously filter out vanity metrics, and use revenue per user as a segmented primary metric - rather than letting traffic and session numbers lead you astray.
From GA4 Data to Test Hypotheses
By the end of this module, you'll be able to take a striking GA4 pattern - a device gap, a traffic source discrepancy, or a funnel drop-off - and turn it into a testable hypothesis in the form of "If… then… because…", then prioritize it using ICE (Impact, Confidence, Ease) so your team tests the most economically valuable idea first.
GA4 Reporting: How to Buy and Manage It
After completing this module, you'll be able to actively manage GA4 reporting as a service: you check every report for a clear question, a maximum of five segmented metrics, and a concrete recommendation - you reject data dumps that don't lead anywhere, and you establish the right cadences (daily alerts only, a weekly focus, monthly strategic context).
Certificate on completion
Pass all module quizzes and the final exam to receive the "Google Analytics 4 for CRO" certificate as a PDF.
4 modules to go before the exam.