JDKRUEGER&COAcademyCertificationSign inDE

UX and User ResearchFree course with certificate

After this course you find the real purchase barriers in your shop instead of testing guesses.

  • 6 lessons
  • 180 min
  • 0 €
Start the course

No credit card, no subscription.

JDKRUEGER Academy · Certificate
UX & User Research for E-Commerce
awarded to
MAX MUSTERMANN
  • Choose usability tests
  • Read recordings
  • Turn research into tests
6 lessons · 180 min
  • Entry levelfor everyone with online-marketing experience
  • Quiz after every lessonplus final exam
  • Certificate as PDFafter passing the exam
  • At your own paceprogress is saved
Your result

What you will be able to do after this course

  • Choose the right usability test type for your shop
  • Read recordings and clickmaps without phantom patterns
  • Design customer surveys that surface real barriers
  • Cluster research into prioritised test ideas
  • Define a fixed research rhythm for your shop
Is this for you?

Who this course is for

For you if

  • You work with an online shop or its marketing and want measurable results.
  • You want to work on conversion systematically instead of copying individual tactics.

Not for you if

  • You are looking for a how-to for a single tool.
Curriculum

6 lessons, 180 minutes

Every lesson has its real duration and ends with a quiz.
Start the course

After all quizzes and the final exam you receive the certificate as a PDF.

Your instructor

Jörg Dennis Krüger

Jörg Dennis Krüger, instructor of the JDKRUEGER Academy

Founder, JDKRUEGER&CO · Der Conversion Hacker®

Jörg Dennis Krüger has been optimising online shops for revenue since 2006. This course contains the approach his team tests and measures with for clients every day.

  • EUR 210m+Additional revenue for clients since 2012
  • since 2006in conversion optimisation
  • Stevie® Goldmultiple award winner
About the course

Understand what customers actually experience, and turn those insights into a test plan

Was der Kurs behandelt

Practical user research methods for e-commerce: usability tests, session recordings, customer surveys, heuristic evaluation, and test planning, so you can find real purchase barriers, prioritize them, and improve them in measurable ways.

Questions

Frequently asked questions

What does the course cost?

Nothing. Course, quizzes and certificate are free.

How long does the course take?

6 lessons totalling 180 minutes. You learn at your own pace and resume where you left off.

Do I need prior knowledge?

Basic online-marketing knowledge is enough.

How do I get the certificate?

Every lesson ends with a quiz. Pass all quizzes and the final exam to receive the "UX & User Research for E-Commerce" certificate as a PDF.

Who is behind the Academy?

Jörg Dennis Krüger and JDKRUEGER&CO. The Academy contains the approach the team has used to optimise online shops for years.

Does the course apply to my shop system?

The principles apply to any shop system. You work with page types and metrics every shop has.

Lesson 1 takes 30 minutes.

Afterwards you optimise on real user behaviour.

Start the course
Start the course