0130 min
Pricing and Offer PsychologyFree course with certificate
After this course you design prices and offers customers happily pay.
- 5 lessons
- 150 min
- 0 €
No credit card, no subscription.
JDKRUEGER Academy · Certificate
Pricing & Offer Psychology
awarded to
MAX MUSTERMANN
- Use price anchors
- Build decoys
- Design tiered offers
5 lessons · 150 min
Your result
What you will be able to do after this course
- Use price anchors deliberately and credibly
- Build a believable decoy effect into your offer structure
- Assemble bundles with transparent value
- Run discounts without burning margin or perceived worth
- Design three price tiers on the good-better-best principle
Is this for you?
Who this course is for
For you if
- You work with an online shop or its marketing and want measurable results.
- You want to work on conversion systematically instead of copying individual tactics.
Not for you if
- You are looking for a how-to for a single tool.
Curriculum
Start the course
5 lessons, 150 minutes
Every lesson has its real duration and ends with a quiz.0230 min
The Decoy Effect in Your Offer
0330 min
Bundling and Product Packages
0430 min
Discounts Without Devaluation
0530 min
Tiered Offers and Pricing Levels
After all quizzes and the final exam you receive the certificate as a PDF.
Your instructor
Jörg Dennis Krüger
Founder, JDKRUEGER&CO · Der Conversion Hacker®
Jörg Dennis Krüger has been optimising online shops for revenue since 2006. This course contains the approach his team tests and measures with for clients every day.
- EUR 210m+Additional revenue for clients since 2012
- since 2006in conversion optimisation
- Stevie® Goldmultiple award winner
About the course
Structure your prices and offers so customers are happy to spend more
Was der Kurs behandelt
Pricing psychology for e-commerce: anchoring, the decoy effect, bundling, value-preserving discounts, and tiered pricing structures, so your offers generate more revenue.
Questions
Frequently asked questions
What does the course cost?
Nothing. Course, quizzes and certificate are free.
How long does the course take?
5 lessons totalling 150 minutes. You learn at your own pace and resume where you left off.
Do I need prior knowledge?
Basic online-marketing knowledge is enough.
How do I get the certificate?
Every lesson ends with a quiz. Pass all quizzes and the final exam to receive the "Pricing & Offer Psychology" certificate as a PDF.
Who is behind the Academy?
Jörg Dennis Krüger and JDKRUEGER&CO. The Academy contains the approach the team has used to optimise online shops for years.
Does the course apply to my shop system?
The principles apply to any shop system. You work with page types and metrics every shop has.
Lesson 1 takes 30 minutes.
Afterwards your prices feel justified.