Email and CRM AutomationFree course with certificate
After this course the inbox runs as a reliable revenue channel.
- 7 lessons
- 200 min
- 0 €
No credit card, no subscription.
- Build welcome flows
- Win back carts
- Protect deliverability
What you will be able to do after this course
- Build welcome flows that set expectations and build trust
- Win back abandoned carts and browse drop-offs by email
- Run post-purchase flows across every phase
- Segment by value and behaviour so campaigns pay off
- Protect deliverability with clean authentication
- Measure the revenue your email channels actually produce
Who this course is for
For you if
- You work with an online shop or its marketing and want measurable results.
- You want to work on conversion systematically instead of copying individual tactics.
Not for you if
- You are looking for a how-to for a single tool.
7 lessons, 200 minutes
Every lesson has its real duration and ends with a quiz.Recovering abandoned carts with email
Post-Purchase Flows and Customer Retention
Segmentation that pays off
Deliverability and Inbox Placement
Email Automation Metrics
Making Real Revenue from Existing Data
After all quizzes and the final exam you receive the certificate as a PDF.
Jörg Dennis Krüger

Founder, JDKRUEGER&CO · Der Conversion Hacker®
Jörg Dennis Krüger has been optimising online shops for revenue since 2006. This course contains the approach his team tests and measures with for clients every day.
- EUR 210m+Additional revenue for clients since 2012
- since 2006in conversion optimisation
- Stevie® Goldmultiple award winner
More revenue from the inbox, through automated, relevant customer relationships
Was der Kurs behandelt
Email and CRM automation for online shops: welcome flows, cart recovery, post-purchase sequences, segmentation, deliverability, and metrics, for more revenue from the inbox.
Frequently asked questions
What does the course cost?
Nothing. Course, quizzes and certificate are free.
How long does the course take?
7 lessons totalling 200 minutes. You learn at your own pace and resume where you left off.
Do I need prior knowledge?
Basic online-marketing knowledge is enough.
How do I get the certificate?
Every lesson ends with a quiz. Pass all quizzes and the final exam to receive the "Email & CRM Automation for Shops" certificate as a PDF.
Who is behind the Academy?
Jörg Dennis Krüger and JDKRUEGER&CO. The Academy contains the approach the team has used to optimise online shops for years.
Does the course apply to my shop system?
The principles apply to any shop system. You work with page types and metrics every shop has.
Lesson 1 takes 30 minutes.
Afterwards your inbox becomes a revenue channel.
