Email & CRM Automation for Shops
More revenue from the inbox, through automated, relevant customer relationships.
What you will learn in this track
Email and CRM automation for online shops: welcome flows, cart recovery, post-purchase sequences, segmentation, deliverability, and metrics, for more revenue from the inbox.
- After completing this module, you'll be able to calculate the revenue impact of a welcome flow for your shop using real numbers, structure a four-step welcome series based on the principle of "deliver the promise, build trust, show proof, make the offer," and prioritize optimizations by conversion rate and lifetime value.
- After completing this module, you'll be able to set up a three-step cart recovery series for your shop with send times of 1 - 3 hours, 24 hours, and 72 hours, address the real reasons shoppers abandon their carts rather than just reminding them, and calculate your recovery revenue from your actual abandonment and order value data.
- After this module, you'll be able to design a post-purchase flow for your shop across all phases: confirm, ship, accompany, review, cross-sell. You'll know how to reduce returns and support requests with helpful content, and how to measure success through repeat purchase rate and lifetime value.
- By the end of this module, you'll be able to segment your email list into two to four meaningful groups based on behavior and the RFM model, tailor content to each segment's customer situation, and measure the impact through open rates, click rates, and conversion rates per segment.
- After completing this module, you'll be able to check whether SPF, DKIM, and DMARC are set up for your sending domain, spot reputation and content risks like high bounce rates or overly image-heavy emails, and use list hygiene and engagement optimization to develop actions that improve inbox placement.
Modules at a glance
Welcome Flows That Convert
After completing this module, you'll be able to calculate the revenue impact of a welcome flow for your shop using real numbers, structure a four-step welcome series based on the principle of "deliver the promise, build trust, show proof, make the offer," and prioritize optimizations by conversion rate and lifetime value.
Recovering abandoned carts with email
After completing this module, you'll be able to set up a three-step cart recovery series for your shop with send times of 1 - 3 hours, 24 hours, and 72 hours, address the real reasons shoppers abandon their carts rather than just reminding them, and calculate your recovery revenue from your actual abandonment and order value data.
Post-Purchase Flows and Customer Retention
After this module, you'll be able to design a post-purchase flow for your shop across all phases: confirm, ship, accompany, review, cross-sell. You'll know how to reduce returns and support requests with helpful content, and how to measure success through repeat purchase rate and lifetime value.
Segmentation that pays off
By the end of this module, you'll be able to segment your email list into two to four meaningful groups based on behavior and the RFM model, tailor content to each segment's customer situation, and measure the impact through open rates, click rates, and conversion rates per segment.
Deliverability and Inbox Placement
After completing this module, you'll be able to check whether SPF, DKIM, and DMARC are set up for your sending domain, spot reputation and content risks like high bounce rates or overly image-heavy emails, and use list hygiene and engagement optimization to develop actions that improve inbox placement.
Email Automation Metrics
After this module, you'll be able to interpret the KPI chain open → click → conversion → revenue per email for your flows, identify the weakest point, prioritize optimizations by revenue impact, and set up A/B tests with a clear hypothesis and a single variable.
Certificate on completion
Pass all module quizzes and the final exam to receive the "Email & CRM Automation for Shops" certificate as a PDF.
6 modules to go before the exam.