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Data-Driven Decision MakingFree course with certificate

After this course you steer your shop with five metrics instead of gut feeling.

  • 7 lessons
  • 175 min
  • 0 €
Start the course

No credit card, no subscription.

JDKRUEGER Academy · Certificate
Data-Driven Decision Making
awarded to
MAX MUSTERMANN
  • Steer by five metrics
  • Audit tracking
  • Build a 90-day plan
7 lessons · 175 min
  • Entry levelfor everyone with online-marketing experience
  • Quiz after every lessonplus final exam
  • Certificate as PDFafter passing the exam
  • At your own paceprogress is saved
Your result

What you will be able to do after this course

  • Steer your shop with five core metrics
  • Check whether GA4 events and tracking carry weight
  • Read dashboards with uplift and confidence intervals
  • Verify your numbers with the five-step data audit
  • Build a fixed weekly rhythm for experiments
  • Pour audits, hypotheses and priorities into a 90-day plan
Is this for you?

Who this course is for

For you if

  • You work with an online shop or its marketing and want measurable results.
  • You want to work on conversion systematically instead of copying individual tactics.

Not for you if

  • You are looking for a how-to for a single tool.
Curriculum

7 lessons, 175 minutes

Every lesson has its real duration and ends with a quiz.
Start the course

After all quizzes and the final exam you receive the certificate as a PDF.

Your instructor

Jörg Dennis Krüger

Jörg Dennis Krüger, instructor of the JDKRUEGER Academy

Founder, JDKRUEGER&CO · Der Conversion Hacker®

Jörg Dennis Krüger has been optimising online shops for revenue since 2006. This course contains the approach his team tests and measures with for clients every day.

  • EUR 210m+Additional revenue for clients since 2012
  • since 2006in conversion optimisation
  • Stevie® Goldmultiple award winner
About the course

From the right metrics to a data-backed 90-day plan

Was der Kurs behandelt

Identify the right metrics, use GA4 as a shop owner, read dashboards correctly, prioritize with ICE and PXL, audit your tracking, build a steady experimentation cadence, and bring it all together in a well-structured Data-Driven Action Plan.

Questions

Frequently asked questions

What does the course cost?

Nothing. Course, quizzes and certificate are free.

How long does the course take?

7 lessons totalling 175 minutes. You learn at your own pace and resume where you left off.

Do I need prior knowledge?

Basic online-marketing knowledge is enough.

How do I get the certificate?

Every lesson ends with a quiz. Pass all quizzes and the final exam to receive the "Data-Driven Decision Making" certificate as a PDF.

Who is behind the Academy?

Jörg Dennis Krüger and JDKRUEGER&CO. The Academy contains the approach the team has used to optimise online shops for years.

Does the course apply to my shop system?

The principles apply to any shop system. You work with page types and metrics every shop has.

Lesson 1 takes 25 minutes.

Afterwards every decision rests on numbers.

Start the course
Start the course