0130 min
Conversion FoundationsFree course with certificate
After this course you know where conversion optimisation sits in your marketing.
- 4 lessons
- 120 min
- 0 €
No credit card, no subscription.
JDKRUEGER Academy · Certificate
Conversion Foundations
awarded to
MAX MUSTERMANN
- Place CRO correctly
- Set real goals
- Use psychology
4 lessons · 120 min
Your result
What you will be able to do after this course
- Place CRO between paid ads, SEO and email
- Benchmark your conversion rate by industry and channel
- Build a goal hierarchy around your north star metric
- Apply psychological levers such as anchoring and social proof
Is this for you?
Who this course is for
For you if
- You work with an online shop or its marketing and want measurable results.
- You want to work on conversion systematically instead of copying individual tactics.
Not for you if
- You are looking for a how-to for a single tool.
Curriculum
Start the course
4 lessons, 120 minutes
Every lesson has its real duration and ends with a quiz.0230 min
What is a good conversion rate?
0330 min
Setting the right goals
0430 min
Conversion Psychology & Behavioral Economics
After all quizzes and the final exam you receive the certificate as a PDF.
Your instructor
Jörg Dennis Krüger
Founder, JDKRUEGER&CO · Der Conversion Hacker®
Jörg Dennis Krüger has been optimising online shops for revenue since 2006. This course contains the approach his team tests and measures with for clients every day.
- EUR 210m+Additional revenue for clients since 2012
- since 2006in conversion optimisation
- Stevie® Goldmultiple award winner
About the course
The fundamentals that come before tactics
Was der Kurs behandelt
Where conversion optimization sits in the marketing stack, what makes a good conversion rate, how to set the right goals, and which psychological principles influence purchase decisions.
Questions
Frequently asked questions
What does the course cost?
Nothing. Course, quizzes and certificate are free.
How long does the course take?
4 lessons totalling 120 minutes. You learn at your own pace and resume where you left off.
Do I need prior knowledge?
Basic online-marketing knowledge is enough.
How do I get the certificate?
Every lesson ends with a quiz. Pass all quizzes and the final exam to receive the "Conversion Foundations" certificate as a PDF.
Who is behind the Academy?
Jörg Dennis Krüger and JDKRUEGER&CO. The Academy contains the approach the team has used to optimise online shops for years.
Does the course apply to my shop system?
The principles apply to any shop system. You work with page types and metrics every shop has.
Lesson 1 takes 30 minutes.
Afterwards everyone in your shop speaks one language.