Checkout & Cart Recovery

5 modules · approx. 145 min · Basics level

What you will learn in this track

Why carts die, checkout optimization, cart recovery, payment and trust signals, and the 18-point checkout audit.

• By the end of this module, you'll be able to name the six recurring checkout killers - hidden costs, forced account creation, complex forms, trust deficits, missing payment options, and no exit intent handling - spot their symptoms in your own data and session recordings, and prioritize fixes based on drop-off volume times implementation effort.
• By the end of this module, you'll be able to make an informed decision for your business model between guest checkout, express checkout, and customer accounts, as well as between single-page and multi-step checkout - and you'll know how to evaluate patterns like progress indicators, address autocomplete, inline validation, and mobile optimization based on their impact on completion rate.
• After completing this module, you'll be able to run a multi-step cart recovery sequence across email, SMS, and push - setting timing and incentives to protect your margins rather than rewarding abandonment, segmenting by cart value and channel, and measuring success by ROI rather than open rates.
• After completing this module, you'll evaluate SSL, trust badges, payment methods, transparent pricing, and return policies based on their impact on trust and completion rate, choose the right payment methods for your target audience, and identify actions that reduce drop-offs and prevent chargebacks.
• After completing this module, you'll run the 18-point checkout audit across cart, forms, mobile, payment, trust, and recovery - score your checkout honestly, and turn the results into a prioritized action plan with quick wins and big bets, including owners and metrics.