Landing Page and Funnel OptimisationFree course with certificate
After this course you build landing pages and funnels that turn existing traffic into buyers.
- 9 lessons
- 245 min
- 0 €
No credit card, no subscription.
- Landing page optimisation
- Funnel analysis
- Conversion audits
What you will be able to do after this course
- Separate homepage and landing pages by their job
- Structure a landing page along AIDA
- Find funnel leaks from awareness to post-purchase
- Check ad-to-landing-page match before every campaign
- Evaluate your page with the 12-point audit
- Use images and visual hierarchy to drive conversion
Who this course is for
For you if
- You work with an online shop or its marketing and want measurable results.
- You want to work on conversion systematically instead of copying individual tactics.
Not for you if
- You are looking for a how-to for a single tool.
9 lessons, 245 minutes
Every lesson has its real duration and ends with a quiz.The Perfect Landing Page
Funnel Optimization
Ad-to-Landing Page Match
The Landing Page Audit
Landing Page Elements
Visual Hierarchy & Design for Conversion
Images & Visual Language
SEO Landing Pages
After all quizzes and the final exam you receive the certificate as a PDF.
Jörg Dennis Krüger

Founder, JDKRUEGER&CO · Der Conversion Hacker®
Jörg Dennis Krüger has been optimising online shops for revenue since 2006. This course contains the approach his team tests and measures with for clients every day.
- EUR 210m+Additional revenue for clients since 2012
- since 2006in conversion optimisation
- Stevie® Goldmultiple award winner
From click to purchase. No distractions
Was der Kurs behandelt
Homepage vs. Landing Page, AIDA for e-commerce, identifying funnel leaks, and applying the 12-point Landing Page audit.
Frequently asked questions
What does the course cost?
Nothing. Course, quizzes and certificate are free.
How long does the course take?
9 lessons totalling 245 minutes. You learn at your own pace and resume where you left off.
Do I need prior knowledge?
Basic online-marketing knowledge is enough.
How do I get the certificate?
Every lesson ends with a quiz. Pass all quizzes and the final exam to receive the "Landing Page & Funnel Optimization" certificate as a PDF.
Who is behind the Academy?
Jörg Dennis Krüger and JDKRUEGER&CO. The Academy contains the approach the team has used to optimise online shops for years.
Does the course apply to my shop system?
The principles apply to any shop system. You work with page types and metrics every shop has.
Lesson 1 takes 30 minutes.
Afterwards you read a landing page like a blueprint.
